ALG to Source Licensing Opportunities and Strategic Partnerships for the Dean Martin Brand
The Dean Martin Family Trust has appointed Artist Legacy Group, a Sony Music Entertainment joint venture, to act as its global brand representative, it was announced today by ALG CEO Ashley Austin.
ALG will collaborate with the Dean Martin Family Trust to create and maintain cohesive licensing and branding strategies, ensuring the integrity of Dean Martin’s singular persona as pop culture’s ultimate “King of Cool.”
On behalf of the Trust, ALG will source licensing opportunities and strategic partnerships for the Dean Martin brand across a variety of categories including–but not limited to–luxury apparel and accessories, food and beverage, fragrance and skin care, home décor and lifestyle goods.
Under the new arrangement, ALG is positioned to foster the growth of Dean Martin’s trademark and personality rights–including his name, likeness and signature–in branded merchandise, endorsements and advertising campaigns.
“ALG will work closely with the Trust to pursue licensing and branding initiatives on behalf of Dean Martin, complementing the projects that the Trust is currently developing,” said Austin. “Our mission is to fully serve Dean’s existing fanbase while simultaneously introducing him to younger generations of fans who will undoubtedly respond to his timeless class and style.”
“The Dean Martin Family Trust is very excited to be working with ALG to continue spreading the excitement and debonair lifestyle of one of the world’s most versatile and beloved entertainers,” said Laura Lizer, Trustee of the Dean Martin Family Trust. “His charisma and masculine style has bridged generations and continues to make him the definitive ‘King of Cool.’”
Sony Music Entertainment (“SME”) and Artist Legacy Group, LLC (“ALG”) entered into a groundbreaking joint venture agreement in October 2015. The venture, which operates under the ALG name, engages in all business aspects of artist brand management including licensing, branding strategy and merchandising. ALG provides artist and estate brand management services to Legacy Recordings and other front line SME labels while remaining open to opportunities outside the SME eco-system.
This new arrangement is the next step in Legacy’s existing relationship with the Dean Martin Family Trust; in January 2014, Legacy Recordings, the catalog division of Sony Music Entertainment, in partnership with the Dean Martin Family Trust, acquired the singer’s legendary Reprise Records catalog and began remastering titles for a major ongoing reissue project. The Dean Martin Reprise catalog acquisition included all the recordings Dean made during his extraordinary creative tenure (1962-1974) at Rat Pack pal Frank Sinatra’s Reprise Records label. The Nashville Sessions, the album Martin cut for Warner Bros in 1983, was also included.
The “King of Cool” will wow new generations with singing, comedy and charisma via hologram; Full stage show to tour and be beamed around the world via FilmOn.com
BEVERLY HILLS , Calif., Dec. 3, 2015 — The only company with the technology to produce lifelike HD hologram performances, Hologram USA, announced today it will recreate the “King of Cool,” Dean Martin, for a full stage show of his singing and comedy in 2016. The show will kick off in Las Vegas, naturally, and will tour the nation. It will also be co-produced by FilmOn TV Networks and distributed online via FilmOn.com. The announcement was made by Hologram USA CEO Alki David and Laura Lizer, Trustee of the Dean Martin Family Trust.
Dean Martin continues to be a major influence on Hollywood stars today—with his music used in motion picture and television soundtracks and in advertisements, his old cohorts Jerry Lewis and Don Rickles still telling stories about their glory days with him, and The Dean Martin Celebrity Roasts still selling like hotcakes on DVD. Hologram USA and FilmOn TV will create the content under the direction of Alki David.
Dean Martin is one of the most popular entertainers of all time. One of the few true Triple Threats of the 20th Century: His talents were equally powerful as a singer, a comedian and as an actor. His work was always marked by an effortless grace that parlayed his golden voice and sexy charisma into one of the most successful careers in show business history. His hit singles include “Volare,” “That’s Amore,” “Ain’t That a Kick in the Head,” and the song that knocked the Beatles out of the #1 spot on Billboard, “Everybody Loves Somebody.” His film career was marked by a long partnership with Jerry Lewis who called Martin one of the greatest comic geniuses of all time, and his roles in “Rat Pack” movies such as Oceans 11 are still enjoyed all over the world. His film credits include Rio Bravo, Who’s That Lady, Bells Are Ringing, Come Blow Your Horn and the Matt Helm series of movies. His TV variety show was a hit from 1965-1974.
“A new generation is about to be blown away by the extraordinary presence of Dean Martin,” said Alki David, CEO of Hologram USA. “He owned Vegas like no other entertainer, and is the definition of elegance and cool. It’s a distinct pleasure to work with the estate to ensure we deliver Dean Martin with the utmost authenticity.”
“This new showcase will capture Dean’s essence and showcase what makes him a superstar and The King of Cool,” said Laura Lizer, Trustee of the Dean Martin Family Trust. “For Dean, Hologram USA will be an amazing new adventure and once again, he will be entertaining millions of fans, both old and new.”
Hologram USA and FilmOn TV are also creating hologram shows with the estates of Patsy Cline, Buddy Holly, Billie Holiday, Bing Crosby, Whitney Houston and many more. The technology has also been used to create live appearances including beaming ABC’s Jimmy Kimmel to the Country Music Awards in Nashville, Julian Assange into the United States and virtual town halls across India that helped Prime Minister Narendra Modi win the election. Hologram USA is using its technology and partnerships with celebrity estates to create branded content as well. And all projects are supported by Alki David’s Anakando Media Group of companies: performances will be live streamed on FilmOn.com, digitally distributed by MondoTunes, and given social influencer support by Class 15.
About Hologram USA: Hologram USA is part of Alki David’s Anakando Media Group of companies which is also home to the streaming TV platform FilmOn.com, pay-per-view site ETV.com, and digital distribution site MondoTunes. The company is the only licensed producer in North America of the patented technology that creates the HD quality holograms that are creating what The Hollywood Reporter has called a billion dollar industry in the making. Select Hologram USA productions will stream live on FilmOn.com, on television via its partnership with Endemol, and be supported by Anakanado company Class 15. Previously, Hologram USA has beamed Jimmy Kimmel live to the Country Music Awards in Nashville, announced plans to create shows with the estates of Patsy Cline, Buddy Holly and Liberace, announced a hologram comedy club to be built at the National Comedy Center, and presented the hologram town hall campaign that helped Narendra Modi become the Prime Minister of India. It is the same technology that created the famous Tupac Shakur hologram at Coachella in 2012. Filmon Music already has a rich tradition in the urban music market working with such artists as Lil Wayne, Akon, B. Howard, Bone Thugs-n-Harmony, Grammy-winning producer Detail, and Chief Keef. For more information please visit HologramUSA.com.
About FilmOn TV Networks: Founded by Greek billionaire and media entrepreneur, Alki David, FilmOn is the world’s number one free TV service and number one live TV app with 40 million downloads. FilmOn offers over 600 live TV channels including original programming, 600 video and audio podcasts from premium brands as well as over 45,000 video on demand titles at FilmOn.com. It’s Battlecam.com is a pioneer in social television and the new offering etv.com gives users the ability to monetize their own pay-per-view events for the first time. Last month the site’s 75 million users generated 1.2 billion video streams. The service is available globally via computers, smartphones, tablets as well as the FilmOn App for iOS 7, Android, Windows 8 and IP-enabled set-top boxes and devices. With offices in Beverly Hills and London and data-centers in Los Angeles, London, and Geneva, FilmOn curates the best of free televised entertainment from around the globe. FilmOn TV is also an Independent TV Broadcaster with stations in the UK (Sky Channel 292 and Freesat channel 410 and throughout the US. For more information please visit FilmOn.com and connect with us on Twitter and Facebook.
Dean Martin was an avid golfer, and now his recording of “(Open Up The Door) Let The Good Times In” is featured in two new commercial spots by PGA of America. You can check out the spots in the videos below.
“(Open Up The Door) Let The Good Times In” was released as a single and was included on Dino’s album, Happiness Is Dean Martin. The song is one of those included on the new release, Dean Martin: The Reprise Years, available now at Amazon and iTunes.
PGA of America’s ‘Perfect Day’ ad campaign (Spot 1)
PGA of America’s ‘Perfect Day’ ad campaign (Spot 2)
Dean Martin’s recording of “Gentle On My Mind” is featured in a new Tudor watch commercial, which you can view in the video below. The song became a major hit when it was first released as the title track for Dino’s Reprise album, Gentle On My Mind.